Octavio Valenzuela

Countries as Brands - Part III

III. The Price A product's price reflects the shifting balance between supply and demand (scarcity) as well as the value of inputs, the product's quality, and its image as conveyed and fostered by marketing and advertising campaigns (positioning). Pric... Read >

The Role of Product Packaging

When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production. In many cases this may be true. However, some thought must go into packaging ver... Read >

Considerations when Deciding on a Tradeshow

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let t... Read >

Why Do People Celbrate St Patrick'S Day?

St. Patrick's Day is known as a day of celebration and festivities, but very few people know the true story of St. Patrick and who he really is. By tradition, he is a patron saint of the Catholic religion because of the captivity that he went through, the... Read >

The Inside Scoop On Christmas Parties

Christmas parties are something that most people look forward to all year long because they are a joyful gathering of friends, family, great food, and shared memories. There are lots of things that probably go into your Christmas parties such as preparing... Read >

Top Tips For Picking Your Christmas Tree Ornaments

Why would an informed buyer looking for a new home not select a professional real estate agent and have a loyalty agreement or buyer broker as it is known? It is akin to having to go to court and waiting until you are outside the courthouse to seek legal ... Read >

The Best Five Gifts That Will Make Her Valentine'S Day

It's almost Valentine's Day and you have no idea how to show your love for your special girl. Don't worry: here are several ideas you can use now, and be a hero. 1. Roses! I know what you are thinking: boring, thoughtless, not good enough, etc. Well, h... Read >

Accomplished Credit Cards For A Successful You!

There are tons of competing credit card companies around. For the consumer in you and me, separating the wheat from them tares among these companies will be quite an enormous task. What should one look for anyway when considering what credit card company ... Read >

Benefits Of Citibank Credit Card

credit, credit card, finances, debt, wealth Citibank credit cards offer a wide range of benefits. Basically, all of it features offer clients with security during emergencies, the advantage of not bringing cash and checks, and improving independence an... Read >

Online Credit Card and Prepaid Debit Card

The numbers vary on how many credit cards each person carries. I've seen it stated anywhere from five to fifteen counting bank cards, gas cards, and department store charge cards. But there are still those hold outs, people who don't have any credit cards... Read >

ONE from American Express - Promises Savings

The year 2005 was a witness to the introduction of ONE from American Express. This was a card equipped with a 'Savings Accelerator Plan', depositing 1% of the eligible purchases into your high yielding FDIC insured savings account. Advantages of ONE fr... Read >

No Controversy Credit Card Application

Today's consumers want the least possible hassle, processing time and related fees when they make credit card applications. One question that immediately comes to mind is acceptance. Credit card applicants generally should not worry if they comply wit... Read >

Money Management Guidelines For Students With Credit Cards

Keeping control of your money is one of the hardest lessons we have to learn as new college and university students. For many of us it is our first time away from home, and the first time we have to be truly responsible for all the financial affairs in ou... Read >

Making Your Business' Credit Card Act Smarter

Credit cards are convenient financial means for hundreds of millions of people all over the world. However, personal use is not the only way credit cards come in handy. Credit cards can also be a major benefit for covering business expenses. If you own yo... Read >

Low Interest Credit Cards: Are You Paying Too Much Even Now?

You may think that the rate you are paying on your current credit card is low, but chances are it isn't the lowest rate you could be paying. 0% interest rate credit card offers are still available...do you have one? If not, why not? If you don't have a lo... Read >